Target has teamed up with Vineyard Vines, a lifestyle brand best known for its smiling whale logo, to launch a collection with more than 300 items, including outdoor goods and home décor.

“Vineyard Vines is a brand that our guests know and love, and one that exemplifies our shared sense of optimism and joy through their use of bold colors and prints,” shares Mark Tritton, executive vice president and chief merchandising officer of Target, in a press release.

“We worked closely with the vineyard vines team to create a collection of well-designed, affordable items that are meant to bring people together, whether it’s for a shared meal with friends or a family trip to the beach. Launching just as summer kicks off, this is the perfect collection to help our guests create lasting memories with family and friends, all season long.”

Set the coolest summer picnic around with these custom designs. 

All items range in price from $2 to $120, with many under $35. But you better act fast, as these summer-ready items — from plush pillows to outdoor dining supplies — have been selling quickly since their debut this past weekend.

Find Vineyard Vines’ home and outdoor goods at Target stores on Oahu, Maui and the Big Island, or shop the collection online at

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